David croy
TYPOGRAPHY
DESIGN
CREATIVE DIRECTION
A deep knowledge of the entire journey of design, beginning with a genuine empathy for the end user and including collaboration with all stakeholders from clients to an understanding of budgets and deadlines, to a thorough understanding of final production processes. Good design is not simply how something looks or works: design is the entirety of the process.
I have been privileged to create award-winning work for some of the world's biggest brands, including Starbucks, Intel, Salesforce, Acura, Reebok, and more, in retail, entertainment, hospitality, B2B, and the arts.