David croy
TYPOGRAPHY
DESIGN
CREATIVE DIRECTION
A deep knowledge of the entire journey of design, beginning with a genuine empathy for the end user and including collaboration with all stakeholders from clients to an understanding of budgets and deadlines, to a thorough understanding of final production processes. Good design is not simply how something looks or works: design is the entirety of the process.
I have been privileged to create award-winning work for some of the world's biggest brands, including Starbucks, Intel, Salesforce, Acura, Reebok, and more, in retail, entertainment, hospitality, B2B, and the arts.
An exploration of beauty, via Spencerian Script. A tension between the Mies quote and the excess of formal script flourishes
Original lettering to reflect the eclectic music of the record.
Experimenting with halftone lettering as a window into the image. I was genuinely honored to be a part of this record as Jim is an American treasure.
For an abecedarium, I was playing with acanthus-style decorations and negative space to create this letter N.
Real work for real clients, including a video game client, the Providence newspaper, bands, a bar, and a staffing agency.
My interpretation of the meaning of the Čapek classic, as performed at CalTech in Pasadena.
For a reading, I made a poster wherein all the text is part of the can of "lunch beans." The white space was very effective for the wild posting.
Ruth Margraff's insane play deserved an insane treatment. Though everything in there adheres to real concepts in the production.
Made up of Grammy winners and collaborators of legends, Rudder's sound is a melting old-school boombox.
Steve Soto of Agent Orange and Adolescents put together a surprisingly moving group of songs for this project. So I created intertwined S's to make the heart.
I've been wanting to do a word as a monogram for awhile, and here it really worked. It gets at their style and feeling, and on a practical level, looks good on social media and onstage.
A group of directors doing scripted tv, commercials, and feature films, we needed an identity that was unifying without stifling anyone's own identity. Here it is.
Simple, typography-focused album cover.
Mindblowing side project for a member of Jimmy Kimmel's band.
Doing a record cover means serving two masters: the audience (it should look like what it sounds like); and the artist (it's their baby). This one hit both in the sweet spot.
Inspired by Stuart Davis, some original lettering for legendary LA guitarist Pierre Smith.
A single from the Pills From Strangers record.
Staging, vehicle wraps, signage, wayfinding, experiences and branding for Duke University.
Exploring creating a two-weight Spencerian with only hairlines. I selected a nonsense word to keep focus on the design without the emotional pull of meaning.
An award-winning illustration I made for a kickass LA band.
It's just how I was feeling one day.
Incorporating letters (25) as flourishes within a word (Finally). The couple had known each other for that long when they finally pulled the trigger.
Lettering that looks like what it feels like to take a punch.
Collaboration with Paul Rennick to design drums for the championship percussion ensemble.
Mural for a Los Angeles eatery.
Konoha Mall Hashimoto
The logo as signage.
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CONTACT
I'm located in Phoenix, but available for remote freelance and travel opportunities.